Avoiding Vaccinations

This is probably the most succinct explanation against vaccination I’ve found.

Avoiding Vaccinations by Robert Scott Bell

As a homeopath, the healthiest kids that I see are unvaccinated. The principle of vaccination rests on the concept of artificially stimulating antibodies in the hopes of preventing specific infectious diseases in the future.

Historical revisionists controlling medical education have successfully convinced generations that every childhood disease results in death, completely ignoring homeopathic methodologies that result in significantly lower mortality and morbidity than allopathic methodologies.

Childhood diseases are a rite of passage that assist the necessary maturation of the immune system in preparation for healthy adulthood; one that is free of allergies and other chronic immune disorders. Suppressing the body’s appropriate response to the presence of predetermined pathogens is not a means by which the body is strengthened.

The symptoms of any given disease are merely the appropriate action by the body attempting to overcome it and are not the disease itself. Vaccination does not prevent disease; it suppresses the expression of disease. Those who undergo this medical rite of passage are typically rife with chronic inflammatory disease.

Should you acquire antibodies in response to normal viral-immune interaction, it should be noted that Nature and Nature’s God does not grant automatic, lifelong immunity. This should be a clue; especially to arrogant men who believe that they can do so artificially what life itself does not do naturally. If an antibody were sufficient to prevent disease, then adults who had childhood chicken pox would never get shingles, which is caused by the very same virus.

Ever since the adoption of Lois Pasteur’s misapplied Germ Theory, allopathic medicine has behaved like a perpetual war machine in pursuit of killing any microbes thought to be a disease-causing organisms. Vaccination ignores Pasteur’s dying acknowledgement of the grave error he made in blaming the pathogen, instead of acknowledging Antoine Bechamp and the Law of the Terrain: “The germ is nothing, the terrain is everything.”

In other words, germs don’t cause disease: they are the result of disease. “Disease” being an imbalance in an environment giving rise to pathogenic life forms.
Environmental imbalances are caused by toxins depleting key minerals such as selenium, resulting in a reduced detoxification capacity. More toxins produce more deficiencies which result in even more toxicity. Each compounds the other in an ever worsening spiral unless the cycle is broken.

Vaccination begins the negative downward spiral via the injection of toxic poisons; violating and bypassing many layers of normal environmental protection (skin, hair, mucus membranes, saliva, lymphatic tissue, etc.) in an effort to trick the immune system into an abnormal antibody response.

How often do kids confront the world with their internal milieu exposed directly to environmental toxins and microbes as is done in vaccination? Exposure in this way would normally be considered an unusual accident, but allopathic medicine institutionalizes such assault and calls it good medicine.

Latrogenic disease is the inevitable result of this windmill-tilting attempt to prevent acute infection. While I believe vaccination is detrimental to patients, it is extremely beneficial to the economic model of modern medicine. Through vaccination, life-long dependence on pharmaceutical drugs is the de facto response to manage future iatrogenicity.

Thus, vaccination is the gateway drug to the health of Big PHARMA, where the business of disease is disease.

Homeopaths would rather assist children to overcome disease naturally by encouraging appropriate physiological responses to immune threats. The allopathic obsession retarded normal immune maturation, preventing the strengthening necessary to remain healthy throughout the aging process.

Optimal nutrition, adequate sanitation, and proper hygiene do more to reduce the incidence of serious childhood disease than any vaccination ever could. Eschewing vaccination is a responsible means by which we can protect the developing child and ensure a healthier, non-drug future.

Robert Scott Bell is known as the voice of health freedom and liberty” and can be heard every week through Talk Radio Network on over 70 radio stations and the internet. He regularly breaks stories affecting the health of millions of Americans that the mainstream media either ignores or suppresses. Visit his blog at robertscottbell.blogspot.com Also www.talkradionetwork.com (click on Hosts)

McCain and Your Government to Regulate your Life Saving Vitamins!?

I find this ominous in the light of new research in the life saving properties recently found in vitamin D3.

For years, the Bush administration tried to take our vitamins and supplement from us by regulating them. We would have to get a doctor’s prescription to get vitamin C or E…how does this make you feel?... If you feel the way I do, then you will contact your senators and congress men. (although, I have little faith in them….If the opposite of pro is con, then the opposite of progress is congress!)

Sen. John McCain has unleashed a new bill designed to destroy the nutritional supplements industry. It's called "DSSA" and it would implement CODEX-like restrictions across all U.S. dietary supplements.
NaturalNews) Senator John McCain (R-Arizona) has introduced a new bill called The Dietary Supplement Safety Act (DSSA) of 2010 (S. 3002), that, if enacted, would severely curtail free access to dietary supplements. Cosponsored by Senator Byron Dorgan (D-North Dakota), the bill would essentially give the FDA full control over the supplement industry.

Most of the industrialized world has incredibly restrictive laws governing supplements. People worldwide often purchase supplements from the U.S. because they are freely available at low costs.

All of this could change, however, if DSSA passes. DSSA would change key sections of the Federal Food, Drug, and Cosmetic Act (FD&C), undoing protections in the Dietary Supplement Health and Education Act (DSHEA) of 1994, effectively eliminating free access to supplements.

The importance of DSHEA
The passage of DSHEA resulted from millions of Americans who worked hard to reinforce their freedom to buy and sell supplements. At the time, the Food and Drug Administration (FDA) was alleging that nutrients like CoQ10 and selenium were dangerous and should be pulled from the market.

Though weak in some areas, DSHEA established a foundation upon which free access to dietary supplements would be protected from attacks by drug companies and the FDA.

What prompted DSSA?
McCain's DSSA bill emerged in response to illegal steroid use among Major League Baseball players. Likely instigated by pharmaceutical interests, the bill is being posited as necessary to prevent supplement adulteration.

The FDA already has the power to pull supplements from the market that are contaminated but it has not been doing its job. DSSA is not only unnecessary, but it would actually reward the FDA for its failures. DSSA would also strip DSHEA and give full control of the supplement industry to the FDA.

Registration requirements
DSSA would mandate that all supplement companies register with the Secretary of Health and Human Services (HHS), which oversees the FDA. Any company that refuses to register and comply with HHS would be subject to hefty fines, the classification of its products as "adulterated", and their removal from the market. The new system would burden manufacturers with significant new costs that would cause supplement prices to increase. A new taxpayer-funded bureaucracy would also be created to conduct inspections and oversee compliance.

Reporting requirements
DSSA would require all "non-serious adverse events" received by supplement companies to be reported to the government, regardless of whether or not the events are related to the supplements for which they are submitted. Pharmaceutical companies would have access to these reports which they could use to petition the FDA to have supplements removed from the market. The FDA could also arbitrarily pull supplements from the market if it believes it has "reasonable probability" that there may be a problem.

FDA would decide which supplements are legal
Perhaps the most chilling aspect of DSSA is that it would allow the HHS Secretary to establish a list of permitted supplements. Reversing common law, which assumes all is legal unless restricted, DSSA would allow only what is permitted to be legal.

In a nutshell, DSSA would increase supplement costs for consumers, grant incredible new power over the supplement industry to the FDA, and drastically limit the availability of supplements. Drug companies could also use the bill to remove supplements from the market, patent them, and sell them as drugs!

It is absolutely critical to contact your Congressmen and oppose this bill. LifeExtension Magazine has a convenient"Action Alert" page in which to do so.

Sources:

Senator McCain Files New Bill That Attacks Your Access to Supplements and Repeals Key Sections of the Dietary Supplement Health and Education Act - Alliance for Natural Health

The Dietary Supplement Safety Act of 2010 - Senator John McCain

New Bill Seeks to Ban Consumer Access to Dietary Supplements - Life Extension Foundation

On a good note, I got a lot of supportive feedback after writting the rebuttle to the scam accusation. I means a lot to me that at least some of you know what Im trying to do with this business. Thanks.

Organic Jan



Today's Inspirational Quote:

"You are today where your thoughts have brought you; you will
be tomorrow where your thoughts take you."

-- James Allen


Flea Free Organically | Organic Jan's Newsletter
http://www.fleafreeorganically.com
Subscribe to: Organic Jan's Blog: http://fleafreeorganically.blogspot.com
760-595-8458
• Prevents heartworm and intestinal parasites with regular use
• Removes toxins and heavy metals from the body
• Hairballs reduction
• Better elimination
• Cleaner colon, vein, and arteries
• Reduces Blood Pressure and Cholesterol by reducing Plaque
• Reduces/eliminate joint pain in humans and animals (I know this for a fact because I take a T. Daily
• Improves coat, energy and overall health as opposed to using toxins to just kill fleas and another to kill worms
• Reduces cat box and feces odor

Flea Free Organically, Rebuttal to Ignorance

Apparently there are some folks out there that think Flea Free Organically is a scam. If any of you have entertained this belief then please tell the farmers all over the world who use this in their grain silos to keep the insects from destroying their crops or the cattle and sheep farmers who use it in their feed to keep them from getting intestinal parasites. No meat stock can get USDA approval if parasites are present. And, you better have a good argument because it been going on for over 100 years, just in the US. And tell it to the people whose arthritis is dramatically eased (including mine) and the people whose blood pressure is reduced because their arteries are cleaner or the people with colitis or chronic constipation. These people don’t have to deal with the toxic side effects traditional medications, or the people like me who believe there are better more natural ways of staying healthy, or tell it to my service dog who died from the toxic effects of Advantage. He’d still be here if I’d know about this product then.
I don’t make much doing this business. It’s become more of a community service as I give most of it away. I have a medical background and understand what’s happening to our pets today, DO YOU? Look around you and talk to pet owners. Listen to their stories of how their various pets have died. They died from human diseases caused by human medication and side effects. If you love animals they way I do, then stop believing the heartless ignorant gossip from people who have not used the product properly or long enough to see the results…or the lazy people who don’t care about their pets enough to give them something that isn’t as convenient as a once a month drop of poison. But if that’s what makes you happy, go for it, but please, don’t damage the only chance our pet’s have of escaping the horrible death and disease that is happening to our pets from these companies who make 44 billion yearly by poisoning our pets. It’s only the lazy people who want to believe this, the ones who don’t want to do the work it take to protect their pets. In the past I’ve been very careful not to divulge the active ingredient in our product for obvious reasons. But if it helps to save just one pet, than I will divulge it. The active ingredient in FFO is Diotomatious Earth. For the ones who care about their pets, look it up. The more research you do the more you will find out about the wonderful effects this natural substance has on we humans…and the pet’s we love.


Janelle Diters

Flea Free Organically | Organic Jan's Newsletter
http://www.fleafreeorganically.com
Subscribe to: Organic Jan's Blog: http://fleafreeorganically.blogspot.com
760-595-8458
• Prevents heartworm and intestinal parasites with regular use
• Removes toxins and heavy metals from the body
• Hairballs reduction
• Better elimination
• Cleaner colon, vein, and arteries
• Reduces Blood Pressure and Cholesterol by reducing Plaque
• Reduces/eliminate joint pain in humans and animals (I know this for a fact
because I take a T. Daily
• Improves coat, energy and overall health as opposed to using toxins to just
kill fleas and another to kill worms
• Reduces cat box and feces odor

2/18/10

If you're thinking about painting your house, be sure to choose "no VOC" or "low VOC" paints. VOC stands for Volatile Organic Compounds, and they're chemicals that may be linked to cancer. Never paint your house with cancer-causing chemicals.

• A Big Pharma clinical trial researcher has been caught faking dozens of research studies for the top drug companies -- studies that were published in "scientific" medical journals.

The data that "proved" the effectiveness of some of pharma's most profitable drugs was
simply created out of thin air!
Read more…
Big Pharma researcher admits to faking dozens of research studies for Pfizer, Merck (opinion)

It's being called the largest research fraud in medical history. Dr. Scott Reuben, a former member of Pfizer's speakers' bureau, has agreed to plead guilty to faking dozens of research studies that were published in medical journals.

Now being reported across the mainstream media is the fact that Dr. Reuben accepted a $75,000 grant from Pfizer to study Celebrex in 2005. His research, which was published in a medical journal, has since been quoted by hundreds of other doctors and researchers as "proof" that Celebrex helped reduce pain during post-surgical recovery. There's only one problem with all this: No patients were ever enrolled in the study!

Dr. Scott Reuben, it turns out, faked the entire study and got it published anyway.

It wasn't the first study faked by Dr. Reuben: He also faked study data on Bextra and Vioxx drugs, reports the Wall Street Journal.

As a result of Dr. Reuben's faked studies, the peer-reviewed medical journal Anesthesia & Analgesia was forced to retract 10 "scientific" papers authored by Reuben.The Day of London reports that 21 articles written by Dr. Reuben that appear in medical journals have apparently been fabricated, too, and must be retracted.

After being caught fabricating research for Big Pharma, Dr. Reuben has reportedly signed a plea agreement that will require him to return $420,000 that he received from drug companies. He also faces up to a 10-year prison sentence and a $250,000 fine.

He was also fired from his job at the Baystate Medical Center in Springfield, Mass. after an internal audit there found that Dr. Reuben had been faking research data for 13 years. (http://www.theday.com/article/20100...)
Business as usual in Big Pharma
What's notable about this story is not the fact that a medical researcher faked clinical trials for the pharmaceutical industry. It's not the fact that so-called "scientific" medical journals published his fabricated studies. It's not even the fact that the drug companies paid this quack close to half a million dollars while he kept on pumping out fabricated research.

The real story here is that this is business as usual in the pharmaceutical industry.

Dr. Reuben's actions really aren't that extraordinary. Drug companies bribe researchers and doctors as a routine matter. Medical journals routinely publish false, fraudulent studies. FDA panel members regularly rely on falsified research in making their drug approval decisions, and the mainstream media regularly quotes falsified research in reporting the news.

Fraudulent research, in other words, is widespread in modern medicine. The pharmaceutical industry couldn't operate without it, actually. It is falsified research that gives the industry its best marketing claims and strongest FDA approvals. Quacks like Dr Scott Reuben are an important part of the pharmaceutical profit machine because without falsified research, bribery and corruption, the industry would have very little research at all.

Pay special attention to the fact that the Anesthesia & Analgesia medical journal gladly published Dr. Reuben's faked studies even though this journal claims to be a "scientific" medical journal based on peer review. Funny, isn't it, how such a scientific medical journal gladly publishes fraudulent research with data that was simply invented by the study author. Perhaps these medical journals should be moved out of the non-fiction section of university libraries and placed under science fiction.

Remember, too, that all the proponents of pharmaceuticals, vaccines and mammograms ignorantly claim that their conventional medicine is all based on "good science." It's all scientific and trustworthy, they claim, while accusing alternative medicine of being "woo woo" wishful thinking and non-scientific hype. Perhaps they should have a quick look in the mirror and realize it is their own system of quack medicine that's based largely on fraudulent research, bribery and corruption.

You just have to laugh, actually, when you hear pushers of vaccines and pharmaceuticals claim their medicine is "scientific" while natural medicine is "unproven." Sure it's scientific -- about as scientific as the storyline in a Scooby Doo cartoon, or as credible as the medical license of a six-year-old kid who just received a "let's play doctor" gift set for Christmas. Many pharmaceutical researchers would have better careers as writers of fiction novels rather than scientific papers.

For all those people who ignorantly claim that modern pharmaceutical science is based on "scientific evidence," just give them these three words: Doctor Scott Reuben.
Drug companies support fraudulent research
Don't forget that the drug companies openly supported Dr. Scott Reuben's research. They paid him, in fact, to keep on fabricating studies.

The drug companies claim to be innocent in all this, but behind the scenes they had to have known what was going on. Dr. Reuben's research was just too consistently favorable to drug company interests to be scientifically legitimate. If a drug company wanted to "prove" that their drug was good for some new application, all they had to do was ask Dr. Reuben to come up with the research (wink wink). "Here's another fifty thousand dollars to study whether our drug is good for post-surgical pain (wink)."

And before long, Dr. Reuben would magically materialize a brand new study that just happened to "prove" exactly what the sponsoring drug company wanted to prove. Advocates of western medicine claim they don't believe in magic, but when it comes to clinical trials, they actually do: All the results they wish to see just magically appear as long as the right researcher gets paid to materialize the results out of thin air, much like waving a magician's wand and chanting, "Abra cadabra... let there be RESEARCH DATA!"

Shazam! The research data materializes just like that. It all gets written up into a "scientific" paper that also magically gets published in medical journals that fail to ask a single question that might exposed the research fraud.

I guess these people believe in magic after all, huh? Where science is lacking, a little "research magic" conveniently fills the void.

The whole system makes a mockery of real science. It is a system operated by criminals who fabricate whatever "scientific evidence" they need in order to get published in medical journals and win FDA approval for drugs that they fully realize are killing people.
What is "Evidence-Based Medicine?"
The fact that a researcher like Dr. Reuben could so successfully fabricate fraudulent study data, then get it published in peer-reviewed science journals, and get away with it for 13 years sheds all kinds of new light on what's really behind "evidence-based medicine."

The recipe for evidence-based medicine is quite simple: Fabricate the evidence! Get it published in any mainstream medical journal. Then you can quote the fabricated evidence as "fact!"

When pushers of pharmaceuticals and vaccines resort to quoting "evidence-based medicine" as their defense, keep in mind that much of their so-called evidence has been entirely fabricated. When they claim their branch of toxic chemical medicine is based on "real science," what they really mean is that it's based on fraudulent science but they've all secretly agreed to call it "real science." When they claim to have "scientific facts" supporting their position, what they really mean is that those "facts" were fabricated by criminal researchers being paid bribes by the drug companies.

"Evidence-based medicine," it turns out, hardly exists anymore. And even if it does, how do you know which studies are real vs. which ones were fabricated? If a trusted, well-paid researcher can get his falsified papers published for 13 years in top-notch science journals -- without getting caught by his peers -- then what does that say about the credibility of the entire peer-review science paper publishing process?

Here's what is says: "Scientific medicine" is a total fraud.

And this fraud isn't limited to Dr Scott Reuben, either. Remember: he engaged in routine research fraud for 13 yearsbefore being caught. There are probably thousands of other scientists engaged in similar research fraud right now who haven't yet been caught in the act. Their fraudulent research papers have no doubt already been published in "scientific" medical journals. They've been quoted in the popular press. They've been relied on by FDA decision makers to approve drugs as "safe and effective" for widespread use.

And yet underneath all this, there's nothing more than fraud and quackery. Sure, there may be some legitimate studies mixed in with all the fraud, but how can we tell the difference?

How are we to trust this system that claims to have a monopoly on scientific truth but in reality is a front for outright scientific fraud?
Keep up the great work, Dr Reuben
Thank you, Dr Scott Reuben, for showing us the truth about the pharmaceutical industry, the research quackery, the laughable "scientific" journals and the bribery and corruption that characterizes the pharmaceutical industry today. You have done more to shed light on the true nature of the drug industry than a thousand articles on we ever could.

Keep up the good work. After paying your fine and serving a little jail time, I'm sure your services will be in high demand at all the top drug companies that need yet more "scientific" studies to be fabricated and submitted to the medical journals.

You may be a dishonest, disgusting human being to most of the world, but you're a huge asset to the pharmaceutical industry and they need you back! There are more studies that need to be fabricated soon; more false papers that need to be published and more dangerous drugs that need to receive FDA approval. Hurry!

Because if there's one place that extreme dishonesty is richly rewarded, it's in the pharmaceutical industry, where poisons are approved as medicines and fiction is published as the truth.

Sources for this story include:
http://www.nbcconnecticut.com/news/...

http://blogs.wsj.com/health/2010/01...

http://www.medpagetoday.com/PublicH...

http://www.theday.com/article/20100...

• On the good news side of things, fish oil supplements have been proven to prevent psychotic disorders:

Mental illness breakthrough: fish oil prevents psychotic disorders
Thursday, February 18, 2010 by: S. L. Baker, features writer

We have already reported on the amazing array of health advantages linked to a diet rich in omega-3 fatty acids, a "healthy" fat found in certain foods such as salmon and walnuts. For example, researchers have documented that omega-3s can help prevent heart arrhythmias and treat depression (http://www.naturalnews.com/027285_o...). These fatty aacids also appear to have an antiaging effect on cells (http://www.naturalnews.com/028046_o...). Get ready to add another remarkable benefit to the list of omega-3 benefits: now scientists have found fish oil supplements containing omega-3s may stop people at high risk for severe mental illness from becoming psychotic.

Psychotic disorders such as schizophrenia are devastating forms of mental problems in which people lose contact with reality and can end up, in worst case scenarios, hurting themselves and others. According to the National Institutes of Health (NIH), a psychosis is usually characterized by delusions and seeing or hearing things that aren't there (hallucinations). The treatment is primarily heavy duty, side effect riddled psychiatric drugs and/or institutionalization.

But what if people a high risk for this mental illness could be prevented from having a psychotic disorder in the first place? That may be possible, thanks to omega-3 fatty acids.
Omega-3s prevent psychotic disorders
According to a report just published in the February issue ofArchives of General Psychiatry, people at extremely high risk of developing a psychosis were found to be less likely to develop psychotic disorders after just 12 weeks of taking fish oil capsules containing omega-3 fatty acids. The study authors pointed out that omega-3 supplementation may be effective because individuals with schizophrenia have an underlying dysfunction in fatty acid metabolism.

"Early treatment in schizophrenia and other psychoses has been linked to better outcomes...intervention in at-risk individuals holds the promise of even better outcomes, with the potential to prevent full-blown psychotic disorders," the authors wrote in their article.

G. Paul Amminger, M.D., of the Medical University of Vienna, Austria, and Orygen Youth Health Research Center in Melbourne, Australia, headed a randomized, double-blind, placebo-controlled clinical trial to test whether omega-3s could influence the risk of progression to psychosis in 81 individuals considered to be at extremely high risk for the disorder. The research subjects had displayed a decrease in their ability to function and they also had already developed mild psychotic symptoms, transient psychotic episodes and/or they had a family history of psychotic disorders. Those criteria, the researchers stated in their study, are used to identify individuals whose risk of becoming psychotic may be as high as 40 percent over the course of a year.

For about three months, 41 of the research subjects were given daily fish oil capsules containing 1.2 grams of omega-3 polyunsaturated fatty acids. The other 40 participants were given a placebo. When the study ended, about 94 percent of the subjects were still in the study and two taking the omega-3s, or only 4.9 percent, had developed a psychotic disorder. On the other hand, 11 in the placebo group (27.5 percent) had become psychotic. The difference between the two groups was extraordinary -- 22.6 percent.

What's more, supplementation with the fatty acids significantly reduced mental illness symptoms and improved overall functioning, too. Not surprisingly, there were virtually no side effects associated with the fish oil pills.

"The finding that treatment with a natural substance may prevent or at least delay the onset of psychotic disorder gives hope that there may be alternatives to antipsychotics for the prodromal (early symptomatic) phase. Stigmatization and adverse effects -- which include metabolic changes, sexual dysfunction and weight gain -- associated with the use of antipsychotics are often not acceptable for young people," the scientists wrote in their study. "Long-chain omega-3 fatty polyunsaturated fatty acids reduce the risk of progression to psychotic disorder and may offer a safe and efficacious strategy for indicated prevention in young people with subthreshold psychotic states."

For more information:
http://archpsyc.ama-assn.org/cgi/co...
http://www.nlm.nih.gov/medlineplus/...


• Are women being conned about breast cancer screening?
•
Women being conned about breast cancer screening
Thursday, February 18, 2010 by: Ethan A. Huff, staff writer
Western medicine relies heavily on convincing people that they need some sort of drug or surgery to remedy their ills and gain health. Studies often contain manipulated facts and skewed statistics that paint a favorable picture of some new procedure or treatment while shrouding the truth about the risks involved. The alleged benefits of breast cancer screenings are no exception as women are continually tricked into believing that mammograms will greatly benefit them when the facts show that they are largely ineffective.

Using an approach called mismatched framing, cancer studies will present side effects in absolute terms while exaggerating benefits in relative terms. When two different metric systems are used to present one set of findings, the results are deceptive albeit technically true.

One statistic says that regular breast cancer screenings reduce the number of breast cancer deaths by 25 percent. While this sounds like a large amount, the truth of the matter is that out of every 1,000 women who get regularly screened, only one extra life would be saved. Apart from screening, four out every 1,000 women will die from breast cancer; with screening, only three would die. The reduction from four to three represents the 25 percent statistic.

However the other half of the story is that 20 percent of those 1,000 women who get screened will be unnecessarily treated with surgery, radiation, and chemotherapy. Up to 500 of them will undergo a needless biopsy due to an inaccurate screening. These monumental risks are never mentioned alongside the glowing endorsements that deceptively use the 25 percent reduction figure to lure women into continuing with screenings.

Drug behemoth Pfizer did the same thing with its Lipitor drug, claiming that those with multiple risk factors who take it will be 36 percent less likely to have a heart attack. When evaluated in absolute terms, two out of every 100 people who take Lipitor will have a heart attack; three out of every 100 people who do not take Lipitor will have a heart attack. The absolute increase in negative side effects among those who take Lipitor versus those who do not is not mentioned in context with the 36 percent reduction claim.

A study conducted by BMJ, the Journal of the American Medical Association, and The Lancet found that about 33 percent of papers published in medical journals fail to use consistent metrics when presenting study findings. The result is a misrepresentation of the truth by the illness industry, drug companies, and the doctors and journalists who aid them in their deception.

Sources for this story include: http://www.dailymail.co.uk/health/a...
News from FFO:
In the past we have put flavor enhancers in our product. One of the reason we are different to other products out there, (there are still very few) is because we put the highest quantity of the active ingredient and give the highest quantity (again when you compare it to other companies who put fillers in it. We At Flea Free Organically know that it loses its effectiveness when anything is added to it, so we just don’t do it anymore. If you pet takes a teaspoon in their food with FFO they would have to put a ½ cup or more in to do the same job.
• Please remember that to get the protection from heart worm and intestinal parasites, you need to use it just like a vitamin …daily!


Organic Jan

Newsletter | Flea Free Organically
http://www.fleafreeorganically.com
Subscribe to: Organic Jan's Blog: http://fleafreeorganically.blogspot.com
760-595-8458
• Prevents heartworm and intestinal parasites with regular use
• Removes toxins and heavy metals from the body
• Hairballs reduction
• Better elimination
• Cleaner colon, vein, and arteries
• Reduces Blood Pressure and Cholesterol by reducing Plaque
• Reduces/eliminate joint pain in humans and animals (I know this for a fact
because I take a T. Daily
• Improves coat, energy and overall health as opposed to using toxins to just
kill fleas and another to kill worms
• Reduces cat box and feces odor

Free ebook: Whats in You Pet's Food??....

I have been researching for a good article on pet food ingredients to send to you. I've know for year for 20 years that pet food had questionable ingredients Back then, all that was available was Solid Gold pet food, but now we have more choices. Unfortunately they are extremely expensive.

I would love to make a pet food with FFO in it. Wouldn't that be great? Imagine a pet food that got rid of fleas and intestinal parasites and protected you pet from heart worm in a can, or bag of food!!. Any investors out there?

Any way...attached you will find an excellent short ebook on the subject. Enjoy and send me you comments. I will also post this book on the blog (below). I will be posting several ebooks on the blog so sign up for it if you want the the best critical health information available!


Flea Free Organically | Organic Jan's Newsletter
http://www.fleafreeorganically.com
Subscribe to: Organic Jan's Blog: http://fleafreeorganically.blogspot.com
760-595-8458
• Prevents heartworm and intestinal parasites with regular use
• Removes toxins and heavy metals from the body
• Hairballs reduction
• Better elimination
• Cleaner colon, vein, and arteries
• Reduces Blood Pressure and Cholesterol by reducing Plaque
• Reduces/eliminate joint pain in humans and animals (I know this for a fact because I take a T. Daily
• Improves coat, energy and overall health as opposed to using toxins to just kill fleas and another to kill worms
• Reduces cat box and feces odor

If you would like this ebook sent in a more readable format, please email me with your requst.

jditers@fleafreeorganically.com


A must-read interview for
pet owners covering pet food,
pet health and pet nutrition
Dr. Lisa Newman
LIVE WITH
BY MIKE ADAMS

A must-read interview for
pet owners covering pet food,
pet health and pet nutrition
Dr. Lisa Newman
LIVE WITH
All information contained in this book is copyright © 2005, 2006, 2007, 2008, 2009 by Truth Publishing, Inc.
All rights reserved. All information contained in this publication may not be copied, published, distributed,
broadcast, posted on the internet, or otherwise used for any purpose whatsoever without the prior written
consent of Truth Publishing, Inc. All persons doing so will be prosecuted within the fullest extent of the
law.
CAT 213411
For information regarding this and other Truth Publishing books,
please contact www.TruthPublishing.com
DISCLAIMER: THIS BOOK IS OFFERED FOR INFORMATIONAL PURPOSES ONLY AND IS PROTECTED
UNDER FREEDOM OF SPEECH. IT IS NOT MEDICAL ADVICE NOR SHOULD IT BE CONSTRUED AS
SUCH. NOTHING IN THIS BOOK IS INTENDED TO DIAGNOSE OR TREAT ANY DISEASE. ALWAYS
WORK WITH A QUALIFIED HEALTH PROFESSIONAL BEFORE MAKING ANY CHANGES TO YOUR
DIET, PRESCRIPTION DRUG USE, LIFESTYLE OR EXERCISE ACTIVITIES. THIS INFORMATION IS
PROVIDED AS-IS, AND THE READER ASSUMES ALL RISKS FROM THE USE, NON-USE OR MISUSE
OF THIS INFORMATION. THE INFORMATION IN THIS BOOK IS NOT SUPPORTED BY CONVENTIONAL
MEDICINE OR MOST PHYSICIANS. IT IS, HOWEVER, THE TRUTH.
Live with Dr. Lisa Newman
Live with Dr. Lisa Newman
Mike: Hello, this is Mike Adams. I'm here with Dr. Lisa Newman. Thanks for joining me today.
Newman: Well, thanks for having me today, Mike.
Mike: You are the founder of the Azmira Holistic Animal Care product line. You also run a pet care clinic,
correct?
Newman: Well, it's not a veterinary clinic. What I have is two retail stores, and my retail staff goes through
a correspondence course that I put together so they're fully trained in providing the holistic animal care
lifestyle.
Mike: So, your staff can offer pet lifestyle consultations?
Newman: What they do is educate pet owners, and what we also have is a direct phone line people
can use. If they call 520-886-1727, they can get educated on their animal's specific needs. We're not a
clinic that diagnoses; we're not there to prescribe medications. We do know a great deal of alternative
care methods that can be applied to animals and can help reverse disease or prevent symptoms from
occurring.
Mike: This is really interesting. I want to get back to this. First, can you give a description of what is wrong
with the pet food that is out there right now? Why are we seeing such an epidemic of diabetes in dogs
and cats, for example? What's going on out there?
Newman: Well, it is really scary. What we've seen is the lowering of the quality of the food and the
addition of many chemical byproducts to cheapen the foods. So, you provide a food to a pet that has no
nutritional value. It is pretty, it has different colors in it, it has different shapes in it, and that is all to appeal
to the owner. Give your dog gravy bits, doesn't that sound good? Unfortunately, the gravy bits often are
killers hidden in a bunch of brown gunk.
Mike: It's processed food just like we see in the human supply.
Newman: It's even worse processed food than what we see in the human supply, because, guess what?
Animals can't lobby for themselves like humans can.
Mike: That's right. What else is in there that would shock people?
Newman: What about euthanized dogs and cats? We know this from a San Francisco Chronicle
investigative report, which followed euthanized dogs and cats from clinics directly to the rendering plants
and directly to the pet food industry.
Mike: Okay, so just as a reality check to people listening, you're saying that when dogs and cats are put
to sleep, some of those end up in the pet food supply?
Newman: That's right, because they are "protein." They are animal meat, and the way that they show up
on the labels is as animal meat or animal meat byproducts.
Live with Dr. Lisa Newman
Mike: Is this allowed by regulators?
Newman: It is not only allowed by regulators, it is actually encouraged by regulators. If we were to look at
the AFCO handbook, which is the Association of American Feed Control Officials, and we were to take a
look under protein, for instance, we would also see recycled shoe leather. Now Mike, I'm going to ask you,
would you sit down and feed your family recycled shoe leather for dinner? It's a protein Mike, come on.
Do you think you want to try and assimilate that as a protein? Not only that but feathers, hooves, hides
and horns? These are all sources of protein -- 100 percent protein. My fingernails are 100 percent protein,
but my doctor sure wouldn't want me to eat my fingernails and try to survive on that, would he?
Mike: So, without naming brand names, how prevalent are these kinds of ingredients in the popular
supply of pet food?
Newman: I would say approximately 60 percent of the pet food that you can get at the grocery store has
some sort of animal meat by-product in it.
Mike: Wow.
Newman: Now, that's not necessarily a euthanized dog or cat. It could be road kill, or it could be swamp
rats. Nutria is a swamp rat that grows in Louisiana. It is all around and can be easily hunted, or gathered,
if you will. They go right into the pet food ingredients as protein.
Mike: Is there something wrong with swamp rats? I don't know. It doesn't sound appetizing.
Newman: I don't think the meat is all that bad, but they grind up the entire rat. You have the disease that
occurs in the swamp rats. You have the handling method. They kill these swamp rats and put them in
storage, which is just a container sitting on a shore. How long do the swamp rats last out of refrigeration?
So, now you have rancid, putrefying meat. We know that rancid, putrefying meat is perfectly okay in
your pet's food because AFCO says you can use dead, dying, diseased or disabled animals. Now, here
is where it gets really tricky on a bag food label. A lot of "natural companies" love to say that their meat
is inspected by the USDA. They never say that is has been approved, do they? It's only if it's inspected
and approved that it is of human quality. But they use the word "inspected." You'll find it splashed all over
USDA inspected meats. Well Mike, all meat is inspected.
Mike: It can be inspected and come back with a failing grade.
Newman: Exactly. And that is the grade that goes right into the pet industry.
Mike: People who are not familiar with this information will be surprised. Some people will say this can't
possibly be true.
Newman: Well, if you're not outraged, you can't know what's going on. It's the bottom line. I was a
consultant for many, many years, where I would refer people to other pet foods and other pet products.
I started to have a problem with the consistency and the quality of the pet food. I finally got so disgusted
that I decided one day to make my own pet food, because when you're consulting, your reputation means
a lot to you -- at least it did for me. My goal was to get the animals healthy. I couldn't believe that I was
referring different herbs and homeopathic remedies that I knew should be working, and they didn't work.
When I dug a little deeper, I found out that pets would have it on a chemical-based, putrefied meat-based
diet. So, it didn't matter what the homeopathic remedy or herbal remedies were. They were fighting this
putrefied diet.
Live with Dr. Lisa Newman
Mike: Sure, because if you're going to poison your pet with these pet foods...
Newman: That's exactly what we're doing: Poisoning our pets. Ethoxiquin is a common stabilizer in pet
food. It is a rubber and lethal herbicide. It is two chemical compositions away from Agent Orange. So, it
does the same thing Agent Orange does when you spray it on the plants. It dries up the root system of the
plants and the plants die. When you put it in rubber, it stops the moisture molecules from breaking down,
so the rubber is stabilized. Now, it doesn't know the difference between a moisture prohibitive in the food
or a moisture prohibitive in the digestive tract.
Mike: So, you're dehydrating your dog.
Newman: Right. So, when you're dehydrating the digestive tract, all that old, rancid fecal material hardens
in the digestive tract and actually creates a barrier to assimilating nutrients into the blood stream.
Mike: Wow, so not only is the dog malnourished, its whole digestive tract is cancer-causing.
Newman: Exactly. That is why we have seen such an increase of dog cancer. Now, you mentioned
diabetes. Another reason for diabetes is that you don't maintain proper blood sugar. Then you put on top
of that all the sweet treats. Do you know that most of the pet foods at the grocery store are sweetened to
some degree?
Mike: I've seen these ingredients, like corn syrup.
Newman: Yes, corn syrup and actual sugar is listed on the label. I couldn't believe it.
Mike: Why does your dog need sugar? Amazing...
Newman: He doesn't need sugar. He wants a good-tasting, highly palatable food that tastes like meat.
That is what he's looking for.
Mike: There was a popular brand treat I bought at a big pet store. I'm not going to mention the name,
but I bought this to do an article on it. The ingredients blew me away. Not only was there sugar, it had
propylene glycol and artificial colors. Basically, artificial colors and white flour with no nutrition were
shaped into a dog treat with sweeteners and propylene glycol.
Newman: Yes. Propylene glycol is a plasticizer that maintains the moisture in the product. And so it gives
it that chewiness. That is why they use that. It is also a preservative.
Mike: Isn't that the same thing they use to winterize RVs?
Newman: Yes it is. And it's very similar to antifreeze. Antifreeze has that sweetened taste to it, and that is
why animals will die from it. They will lick up puddles of it off the ground, and then they will go into kidney
failure. Kidney disease is the third-highest ranked disease in pets today. Is it any wonder that pets have
kidney disease when people put salt and propylene glycol in their products?
Mike: Here is, I think, a really important point: Isn't it true that when you feed a human being processed
food and chemical ingredients, there is a certain metabolic timeline? In a pet, it is accelerated. In a pet,
the damage is happening much faster than in a human being. Is that true?
Newman: Yes it is. The way animals metabolize different chemicals is different than how we do. They're
not as good at processing them as we are. There are a lot of different things, like chocolate, with dogs.
They can't digest chocolate, especially dark chocolate. This can send them into kidney failure. Cats can't
Live with Dr. Lisa Newman
handle white willow bark, which is the basis for aspirin. You would think that it is a very safe ingredient, yet
it sends them into kidney failure, too.
Mike: There is one more ingredient that I would like to ask you about, and then I would like to ask you
what's in your food. I see a whole lot of white rice out there. It is the number one ingredient in some of
these brands. Isn't this contributing to diabetes?
Newman: Absolutely. It interferes with the glycemic index. Now, I don't mention other brands of food -
- that puts them down because I make my food better. I feel my food is so good that I don't need to use
negative marketing. However, I will share this with you -- because it has been publicized -- that IAMS
performed a study on white rice. They found that it caused diabetes in dogs. But IAMS still uses white
rice as its number one grain. This gives you an indication as to how this industry is thinking. This industry
could care less about the health of your pet. This industry cares that white rice is the cheapest grain you
can buy.
Mike: It takes up a lot of space in the can.
Newman: Yes, it takes up a lot of space in the can. It takes up a lot of calories in the bag, if you will.
These were empty calories, so they went to brown rice. Brown rice is a little bit better, but if it's not whole
grain brown rice, you are still dealing with just the flour. That is what most of the companies are doing.
They are putting flour in their food. It can look like they are doing a little bit better, but it is still not whole
grain. That is another thing people don't realize on their label. If it is whole ground grain, then it should say
whole ground grain on the bag. If it just says brown rice, white rice or corn, then it's just the flour out of it.
It is the by-product. If it is really bad and has just bits and pieces in it, then it will say brown rice bits. You
are getting the bottom of it. You are getting the sweepings.
Mike: Let's talk about what's in your pet food, the Azmira Holistic Animal Care products. I found this
product in the local health food store, and I was buying it before I even met you or invited you to do this
interview.
Newman: Or before you knew I was right in your back yard.
Mike: Exactly. What a pleasant surprise. I was attracted to this product because of what is found in the
ingredients. I would like to go through the first three or four, just to give people a sense of what is in this
pet food.
Newman: It is a good way to educate people about their labels.
Mike: Absolutely. If they are not reading it, then they are just paying attention to the marketing claims on
the front. Those are easy to distort.
Newman: Did you know that most of the money a company earns on its pet food goes into marketing?
It doesn't go into the bag of food. There are literally pennies on the dollar of nutrition in the food. You
can buy a four-pound bag of food for $4 in a grocery store. You have to take into consideration that the
food had to be shipped. That is at least $1 anywhere in the country. Well that's at least 25 to 35 cents
for a four-pound bag. The handling is going to run about another $1.50. Then, you have to decide how
much markup the distributor, the one that is going to take it to the retailer, gets. They get another 15 to 20
percent. The retailer has to take out their 30 to 40 percent. How much do you think is left in the bag that
went into the ingredients? What, maybe 25 cents? I mean, how much nutrition is left in those ingredients?
Live with Dr. Lisa Newman
In contrast, we don't do a lot of marketing. People are always asking me, "Why don't I see you on TV?
Why don't I hear you on the radio? Why don't you do big splashy magazine campaigns?" We can't afford
to because we put the money into the ingredients. Now, I'm earning a very nice living, and everyone
should earn a very nice living. There is a middle ground where you can take very good care of the
customer while taking care of yourself. You don't have to gouge the customer in order to have a healthy
company. At the same time, you can't afford to do all this fancy marketing if you're putting your money into
the ingredients.
Mike: You see that with food for people all the time. There are a lot of heavily marketed, coupon foods out
there.
Newman: How much do you think went into making a bag of potato chips? And look at what is spent on
their advertising. That is why you pay $3 to $4 for a bag of potato chips today.
Mike: Soft drinks are my favorite. It's all marketing and no substance. But here we go. The first two
ingredients in this particular bag of pet food are lamb meal and whole ground barley. The first is lamb,
which is very important because it is not filler.
Newman: Right. You should always have a meat as your first ingredient, whether it's lamb, beef, chicken
or whatever. But more important is the meal part of it. Now, people are scared of meat byproduct and
meal byproduct, and that is something you should be afraid of. The difference between meal and whole
meat is the fact that you take three pounds of whole muscle meat and you dehydrate it down to one
pound of meal. So, the difference between my bag and most of the competitors' bags is that I have the
lamb, chicken or beef meal as my first ingredient. Most companies will put the beef, lamb or chicken as
the first ingredient.
Now, remember they have 85 percent moisture in that meat content, so that makes the meat weigh more.
Of course, the first ingredient is the heaviest ingredient in the bag. So, you can put the plain meat source
as your first ingredient, and yet your meat protein is the lowest count in the bag because the grains that
come after that are what they use for protein. AFCO says you can use grains as a protein. Animals can't
digest grains very well, and they need animal protein in their system to digest and properly utilize that
protein. Protein is the most important ingredient in the diet.
Mike: Exactly. Now their whole digestive tract is set up for protein assimilation. The word meal here
qualifies this in a way most consumers wouldn't recognize. This ingredient is two to three times more
expensive than lamb.
Newman: It is three times more expensive. It takes three pounds of whole muscle meat to dehydrate into
one pound. So, if it takes five pounds of muscle meat to list on the first part of the bag, my bag has 15
pounds of meat versus the competitor's five pounds of meat. That is a big difference bite for bite, Mike.
Mike: That's huge. It is like eating concentrated whole food supplements versus munching on lettuce. We
will talk more about that when we talk about supplements, because that is a big one for me. You can't get
everything out of your diet; you just can't. We have lost the nutritional value of most of our foods, which is
why we have lost the flavor in them. About the lamb meal, some people are going to want to know, what
parts of the lamb go into the meal?
Newman: Whole muscle meat.
Mike: So no hooves, nose or lips?
Live with Dr. Lisa Newman
Newman: No. None of that is in there. That is why our food is more expensive, too. We're using USDA
choice meat. We're not using the four D meats -- dead, dying, diseased or disabled. There is a big price
difference between the two. There is a big difference between how the body can assimilate it and utilize it.
You can't digest putrefied meat as well as you can fresh meat.
Mike: Again, this is something that is not apparent on the label, but if someone is educated, they know
that this is a big deal to have lamb meal.
Newman: Often what they will see, Mike, is lamb as the first ingredient. They'll see three or four grains,
then they'll see something like carrots, and then they'll see chicken meat at the end of the label.
Mike: This is in other foods.
Newman: This is in other foods. So, what they are doing in these other foods is upping the protein level
with animal meat a little bit higher. But they are doing it so low on the label that it is still so much less meat
per bag than we offer with our meal.
Mike: What does it mean on a pet food bag when it says "minimum crude protein?" What does that
mean?
Newman: That means the percentage of the bag, 33 or 36 percent (38 percent for cats) that is through a
protein source. Now remember, that protein source can be corn. That protein source can be wheat. That
protein source can be rice. They use the majority of that. You know, 32 percent in a grain base instead of
a meat base.
Mike: So, this is the trick if you are a big name pet food producer and you want to have a highly profitable
product. The trick is to get as much protein without spending any money on ingredients.
Newman: Exactly.
Mike: You said these foods are mostly vegetable-based and contain undesirable proteins for animals.
Newman: Yes, like swamp rats or like road kill.
Mike: So, there is crude fiber and crude fat. We see these on all pet food bags.
Newman: Exactly. Again, that is just the percentage of the fiber, the fat and the nutrients in that bag.
It doesn't tell you the quality of those ingredients. It's also misleading in that if that's 32 percent, for
example, my 32 percent protein is a much higher quality of animal protein than other bags that say 32
percent protein at 10 percent coming from animal meat and 22 percent coming from animal sources.
Even worse, they use soybean because it's high in protein. They'll use soybean in dog food. If you see
soybean in your dog food, run. Dogs are missing an amino acid, which they need to break down and
convert soybean into protein. All soybean does is create gas in the digestive system. It can actually cause
a deadly condition called bloat, where the intestines swell up and twist over each other. This is fatal to
dogs.
Mike: It blows my mind, when I'm looking at pet food in the grocery store, and I see these vegetarian pet
foods. As a human, I'm vegetarian, and a lot of people are vegetarians. That's fine for a human, but for a
pet? They have got to have some meat. This is a carnivore here. What's the designation?
Live with Dr. Lisa Newman
Newman: The designation is carnivore. We turn them into omnivores by giving them grains and vegetable
in their diet. Now, they will choose to chew on grass and pull up and chew on certain vegetables. They
are carnivores by designation, so when you put them on a vegetarian diet, you create a lot of problems
and create symptoms you're actually trying to reverse. The only time a vegetarian diet is good for a dog or
cat is as an interim diet. If they are having allergic reaction, then get them on as simple a diet as possible,
and then reintroduce the meats to see which one they are reacting to.
Another case along that line is allergies. Dogs and cats have a lot of meat allergies today. We have found,
through clinical studies, that it is not actually the meat itself, but it's the quality of the meat that is creating
the allergy. If it is less than a desirable quality, it makes it harder to break down and digest. Therefore, the
meat stays in the digestive tract longer, produces more toxins and this is why the animal has a reaction.
Do a blood test on the animal and see what allergens are in the blood. You come up with a beef allergen.
This can all be from the toxicity that the beef is creating. We take them off that poor-quality beef diet. We
detoxify them and put them on a short-term vegetarian diet, if possible. And I'm talking about only three or
four days. Detoxify their body with a short 24-hour fast. This will clean a body out, and then you introduce
a quality beef product. The animal no longer has the allergy.
Mike: Where can people find this food? Then I want to ask you about these other ingredients.
Dr. Lisa Newman's pet care product line (Azmira) is available online through these websites:
CarefreePet.com (search for "Azmira")
PetAbbey.com
PurelyPets.com (Azmira supplements and remedies)
A complete list of U.S. and international distributors, including Canada, is found at http://www.azmira.com/
Retailers.htm
More information on the Azmira product line, including supplements and remedies for pets, is published at
http://www.azmira.com/Products.htm
Dr. Lisa Newman's pet health consultation clinic can be reached at 520-886-1727.
Mike: Again, this is the pet food I have been purchasing for my dog, a Rottweiler mix. In case this
testimonial sounds like an infomercial, it isn't. No money has been exchanged here. I haven't been given
any free pet food, either.
Newman: Remember, we don't put a lot of money into marketing.
Mike: Exactly. People know my style. I never accept money from product manufacturers, so this is
unbiased. I think Dr. Newman has a very important message, so let's continue exploring that message.
The second ingredient on the bag is whole ground barley. Why is this the second ingredient, and what is
the advantage of it?
Newman: When you're making a dry food, you need something to create a biscuit-type quality, so you
can end up with the dry kibble. Barley is a great grain that is easily broken down by dogs and cats. It
provides a really nice nutty flavor in the food, which the dogs seem to prefer. It provides good fiber, and
we also have oatmeal in our foods. The combination of the barley and the oatmeal helps maintain a really
clean digestive tract. Remember, a clean digestive tract helps the food get assimilated after it gets broken
Live with Dr. Lisa Newman
down and helps the nutrients get assimilated into the blood stream. It's very important through the lifestyle
process that the animal has a clean digestive tract. These two grains help to promote that.
Mike: Some would say that is the essence of being free of disease -- a clean digestive tract.
Newman: As a naturopathic doctor, Mike, I couldn't agree with you more.
Mike: You also have flax seed in there. You have omega-3 oils.
Newman: Yes. Wonderful fatty acids. Fatty acids are very important for the utilization of different
hormones and chemicals in the body.
Mike: There is also fishmeal.
Newman: Again, for the fatty acids and a little flavoring. Let me talk about the fishmeal. We use
Manhattan fishmeal, which is the cleanest fishmeal in the country today. It has the lowest level of mercury
in it. I'm one who is very concerned about mercury in our food chain and how we are exposed to it. We
know as humans how much disease it can create. It does the same thing in our animals. One of the
biggest problems is vaccinosis, which are reactions to vaccines. The biggest thing they react to in the
vaccine is the mercury, which acts as a stabilizer. We know there are species of fish with very high levels
of mercury, depending on where they are caught. So, we made great strides in making that fishmeal,
because it is very important to have that fishmeal. It provides flavor and vitamin A. It provides fatty acids,
which in no way can you get from a vegetable. We went out of our way to shop the Manhattan fishmeal to
get that lowest level of mercury.
Mike: Interestingly enough, there is another ingredient I like to see here -- kelp.
Newman: Oh, kelp is wonderful. I love kelp. Kelp is such a healing food.
Mike: How does it help in ways some people may not be familiar with?
Newman: The mineral base of kelp helps maintain good coloring in the skin and coat. It is important
for pigment. It is very important for processing in the body and maintaining sodium levels in the body
for good function. When you start adding table salt, you are just covering up the putrefied meat you're
using. Remember how they used salt in the old days to try and stabilize meat and preserve it? When
they're using poor quality meat, it really stinks. That smell you get when you open up a bag of food is the
putrefied meat smell. You don't get that smell in my food when you open it, do you Mike? It smells just like
baked goods.
When you see salt in the bag, this is usually over-salting the food. The body becomes unbalanced in its
sodium content. It creates bloating and heart conditions in pets, just as it does in humans. When you're
using the kelp, you're getting a more balanced sodium dose through the kelp. It is more natural for the
body to maintain homeostasis.
Mike: Garlic powder is an interesting ingredient to see.
Newman: It helps with digestion and helps keep away fleas and ticks. I stay away from yeast. You'll never
find yeast in my foods, except for one whole food supplement that we have. For those who are purists,
we supplement yeast for the B vitamin supplement. You should not have yeast in your dog food. It can
actually become toxic to the liver. It becomes very hard for the body to break down. Unfortunately, a lot
of people will get into the habit of using a lot of nutritional yeast in their diet. They will start to get sore
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joints, and they don't consider it's the yeast. When I used to work with humans as a naturopathic doctor,
I couldn't believe the amount of people who were coming to me as heavy yeast users. We took them off
the yeast, and we reversed a lot of symptoms just by doing that. So, this got me interested in how this
affects animals, too. I started to see old dogs with arthritic joints, for instance. We took them off all yeast
products, and they would start to recover.
Mike: Whenever I talk to pet owners, whose pets have joint problems, pain or disease, I hear a distorted
line of reasoning -- the same in human medicine -- which is that it's just genetic. I hear that all the time.
Newman: Oh, I know.
Mike: What's your take on that?
Newman: My take on it is that we're making a lot of excuses instead of addressing what's really
happening to our pets. This is the same as telling people that their animals are seniors at the age of
seven. When I started working for a veterinarian down in Florida in my teenage years, 15 to 16 years old,
dogs and cats were seniors at age 12, 15 or 16. The vet would tell you that your dog, even a large breed
dog, was a senior at 11 or 12 years old. The smaller breed dogs were seniors at 15 to16 years old. They
would easily live that long.
You have a Rottweiler mix breed -- I used to raise Rottweilers. They would live 15 and 16 years. People
couldn't believe they were that old. Not only could people not believe they were that old but that they
looked as young as they did. Right here in my product guide -- and I know other people can't see it, but
I'm going to show you -- is my Rottweiler when she was 12 years old. She looks like she's five years
old. Down here, I had to have her certified by a local vet that she didn't have cataracts and that she was
actually 12 years old. She never got cataracts and she barely greyed until six weeks before she passed
away. And that's the way life should be.
Mike: It shouldn't be a surprise to those who know about naturopathic approaches to longevity. If you
keep your pet healthy, he or she is going to age very well.
Newman: Exactly. They aren't going to get premature aging and the symptoms that come along with that.
Mike: It is the same thing we find in human medicine. It's the expression of those genes that's either
controlled or delayed by the approach of health.
Newman: It is not a virus that makes you sick. It's the condition of the environment when the body was
introduced to the virus. You can be in an office full of sick people and never get sick if you are taking your
vitamin C and garlic. In medicine today, we still blame the virus or bacteria.
Mike: It's the germ theory. It still dominates. I still have to ask about some more ingredients, but this is
so fascinating that I have to ask you about some other things. I hear this all the time about people food,
and I'm sure the same is true for pet food. People complain about the cost. They say, "Oh, I can't afford
to spend another 50 cents a meal on my dog." For my last dog, I spent $1,000 in the emergency room in
one day. Isn't it cheaper to keep your pet healthy?
Newman: Absolutely. What people often find when they start on Azmira is that they were easily spending
$100 to $500 the year before on vet care. After they start using Azmira, they find they are spending $60
a year and going to the vet once a year for their checkup. What we're doing is helping the pets help
themselves. The pet is helping to maintain its immune system and well-being. Even if an animal on the
holistic animal care lifestyle comes in contact with poison or a virus, it is not going to get it again. The
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10
body is not going to be there in a weakened fashion so that the disease can take over. And if it does take
over, they can respond much more quickly. They heal in a matter of days, even before you know the
animal is sick.
Mike: What about table scraps? People feed their pets their own table scraps. What is your warning on
this?
Newman: My dog often eats what I eat. Now, the difference is the quality of the table scrap. If you're
feeding your dog the leftover bread and potatoes, if you are feeding him gravy and the fat strips off the
steak, he is going to get sick just the way you would get sick if you were eating that, pure and simple.
If you feed your dog some nice green beans that came out of your green bean dish or some nice meat
chunks that came out of your steak or stew or chicken, that's different. Feed him some couscous -- my
dog loves it, with a little bit of butter on it. It is not so bad, as long as it's being fed within the weight limit of
the dog.
If you're feeding your dog the healthy choices off your table and your pet gains a little weight -- just
like you would if you were overeating -- you have to cut back a little bit. It is not going to hurt him if it is
good quality food. As a matter of fact, even though I think I have the best pet food on the market, I still
recommend that people cook for their pets at home. You are not going to get as good food as you can
get when you're preparing fresh meat and vegetables, because it's sitting in a bag. We use a barrier
packaging, which I'm going to take a moment to explain.
Most foods are in a paper bag with a plastic lining to keep the oils from leaking through. We actually use a
food-graded PVC plastic bag. It doesn't allow any oxygen through the bag, in or out. We have a freshness
valve on it, just like a coffee bag -- the same material as a coffee bag. When the food is made, all the air
is expressed out of the bag, so the oxygen level in the bag stays the same; it stays low. The oxygen level
is what sends the food into rancidity. Once you open the bag and expose it to oxygen, if you fold down the
bag three times and clip it, it reseals the bag. So, all you're doing is exposing the food to oxygen about
five minutes a day.
Mike: So, you can use less preservative.
Newman: Exactly. The only preservative I use is vitamin C and vitamin E.
Mike: What about the yucca extract?
Newman: Yucca is a wonderful herb. It helps the digestive tract and keeps the animal's joints free of
inflammation. It helps the circulation in the body. Yucca is also a stool deodorizer. That originally was what
it was used for in the pet industry, to help control the odor of stool.
Mike: What about potassium iodide?
Newman: It is a source of sodium. We do have inter-vitamin mineral mix, because it is very expensive to
put just the propionates in there. Propionated minerals are those that are attached to amino acids, so that
it is easier to digest and assimilate them. It is very expensive, and you have to make a food that is going
to sell on the market. You can't make a food that is too much more expensive.
I wanted to make an organic bag of dog food back in 1997, a four or five pound bag that would cost $25.
Nobody would buy it. It could be the best food on the market, but no one would buy it. By the way, when
people think they are buying organic food, buying really great food that's really expensive, consider the
fact that if you were to put organic meat and vegetables in your food, it would cost a lot more because
Live with Dr. Lisa Newman
11
they cost a lot more at the market. You're not going to get inexpensive organic ingredients, but if you're
using by-products, like the trim of the meat instead of the whole muscle meat, then you can afford organic
meat.
You are also using organic vegetables that weren't acceptable for human consumption. Think of a head
of spinach. It tastes great and the leaves are crisp. Let that head of spinach sit in the refrigerator for three
weeks. It will turn brown and slimy. It has lost some of its nutrition, but it is still organic. And those are the
organic vegetables that go into organic pet food. The meats are often trim pieces, not the whole muscle
meat, because you can't afford it. I know, because probably one of the largest organic suppliers in the
country came to us at a trade show and said, "You should put our brand of organic meat in your dog food
because we have this other company doing it, and we're trying to expand into the market." I said, "Well,
tell me what a whole pound of muscle meat would cost me. He said, "You couldn't afford to use whole
muscle meat; we sell the trim pieces." That's what is being used in the pet food.
Mike: This is just another case where the label or the packaging contains misleading marketing claims. It
says organic meat, but it is what you just described.
Newman: It could be a 3-D or 4-D meat that just started out as an organic meat but was dying, diseased,
disabled or dead.
Mike: So, how do consumers protect themselves and make the right choice?
Newman: The feedback we get from our consumers is that we are the only company willing to talk about
our food.
Mike: That's scary.
Newman: It is scary. We did three months of study where we would call one or two companies a day and
talk about their food, and usually you don't get anyone other than the receptionist, who knows nothing
more than what is listed on the food label. When you ask, "Why do you use meal? What is your meal, and
why are you using these grains?" they won't even know why the formulation is what it is. I have a PhD in
nutrition. This is the only company that is run by a doctor of nutrition. All the other companies are run by
marketing people.
Mike: Because it is all marketing. Fill the can and move it.
Newman: We have used the propionated minerals in our food, but we've also had to augment them, if
you will, with the iodines in those. We use the propionates as much as we can. We also have to use an
iron oxide to bring them up to where AFCO wants them.
Mike: So, when pets eat this food, they not only get the nutrition they need, in terms of macronutrients,
but they get a multivitamin and a multi-mineral diet.
Newman: Yes, but it only reaches AFCO's level. In my consideration, AFCO's levels are much too low.
Mike: Hence the supplement line.
Newman: Yes, we have supplements. You can't make a bag of dog food that is going to fit every dog's
need -- and the same with the cat foods that we make. What we recommend you do is follow the holistic
care animal lifestyle, which is having a good clean food as your basis, so that the food is giving you the
basis that you need for basic protein, fats and so on. Then, you supplement according to the animal's own
needs. This is how you're going to get the best out of both.
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12
For instance, when I had three different dogs in my household, they didn't all get the same level of vitamin
C. The puppies needed a lot more vitamin C because they were growing. I can't put that much vitamin C
in my dog food. My senior dog needed a lot more vitamin C. My adult dog needed 1,000 milligrams less a
day than the puppies and the senior dog. You can address the individual needs of the pet and bring a total
supplement that is going to help that animal more than one bag of dog food will.
We don't have puppy formula or senior formula for that reason. Most companies that have a senior or
puppy food are only cleaning up their meat source from what they put in their adult formula. For instance,
a puppy can't eat as much crap as an adult dog can, and the senior dog can't process as much crap
as an adult dog can. If you look on their bags, they usually have the same ingredients. They just shift
the proteins and fats in each formula slightly. If you have a good, solid basic food, all three levels -- the
seniors, adults and puppies and even the ill dogs -- can eat that food because it is a clean food. Then you
can augment the food based on individual needs.
Mike: It makes a lot more sense.
Newman: Sure it does. Your animal is not always going to need the same nutrition. Your animal may get
kenneled for a while. There is a lot more stress during kenneling. They need a lot more nutrients. Your
animal might become more of a couch potato because of illness. You are going to have to adjust the
nutrition based on the illness. Now, for puppies that need a lot more protein, you are going to feed them
more food because they need more calories. You can add canned meat to give them more protein. The
senior dogs that need less protein and calories can simply eat smaller portions.
Mike: With all the ingredients you have, you must have some logistical and supply challenges. How do
you manage to put this together and make it work?
Newman: What we have, which is what most companies have, is a co-packer. We can't afford the $11
million worth of packing machines. So, usually you have a co-packer, and unfortunately, sometimes the
co-packer isn't in your back yard. We visit our co-packer twice a year to talk face-to-face with them and to
see the ingredients and get certification on certain ingredients.
Everything that goes into our food has been certified. It has been analyzed to have the levels of nutrients
required. Again, you can get an ingredient that's very old, like a grain especially. You can get a grade-one
grain, and you want to make sure your grade-one grain is there at the mill. We analyze our food twice
a year apart from when we go to the mill. Whatever bag we take of the load, we send in for analysis to
make sure it is at the level that we require. So, that is where we stand on that.
The co-packer is responsible for ordering the different ingredients that go into the food. He is ordering
them through the channels we've set up. It can make it very difficult. For instance, we had an ostrich and
emu canned food, and we had to take it off the market because we couldn't get a reliable ostrich and emu
supply. So, logistically, you can have a great product on the market and lose it, which is very frustrating to
us. But we have managed to maintain the same meat supplier, and beef, chicken and lamb, for instance,
are the meats we use in our foods.
We have worked with the same supplier for eight years. They are very responsive to our needs. And
that goes back to the question of, how do you find out what is in your pet's food? I started talking to the
manufacturers and finding out how to get someone on the phone who can talk about the food. It is a rarity.
So, if you can't get someone to talk about their food or give you proof of the quality of their food, then you
know there is something to hide.
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Mike: Let's talk about supplements for a minute. You have a line of supplements. What is unique and
interesting about these supplements?
Newman: First of all, we have the most concentrated supplement line on the market. Concentration is
very important. A dog or a cat doesn't want a tablespoon of powder thrown into their food and mixed
in. It is going to turn them off from their food. So, for instance, our herbal extracts are our standardized
extracts. They are very concentrated and highly reliable in terms of what therapeutic actions you're going
to get from them.
For our herbal concentrate, you use one drop per five pounds of body weight. With most other herbal
companies, you have to use a quarter to one-half teaspoon per 10 or 20 pounds of body weight. That
is a lot more product to try and get into the body. Now, when you're putting a lot more product into the
body, the body has to digest and utilize that in order to extract the therapeutic ingredient. A lot of energy
goes into the digestion and assimilation, and there is not much more energy left over for applying the
therapeutic agent to healing.
That is what is different about our products. Because they are concentrated, they work very quickly. They
work very well with reliable results. What sometimes happens is people will buy one supplement on the
market, they give it a try and it doesn't really work. Then they'll jump to another product, another product
and another product. They are doing what I call chasing the symptom. What they should do is take a look
at the product, because chances are it is the product that is failing the pet, not the pet failing to get better.
Mike: One of the most common pet supplements on the market today seems to be MSM.
Newman: Yes, we have those.
Mike: Do you have a formulation that helps with joint pain?
Newman: Yes, absolutely. We have several types that help with joint pain. We have a yucca extract on
the market. We are the only company to do this. The powdered formula of the yucca is actually the byproduct
of the extraction process that we use. We have 87 percent more bio available saponins -- the
actual steroidal saponin that does the job in a dose, compared to 3 to 7 percent in a powdered dose. So,
imagine how much more powdered dose you would have to feed to try and get that level. When you're
feeding that much powder, it upsets the digestive tract. When you're doing a concentration of yucca,
which is one drop per 10 pounds of body weight, that one drop in your cat's food is not going to make
the cat turn away from it. If you tried to put three or four capfuls into their food, they wouldn't eat it. That
is why we are so successful as a supplement company; we actually have supplements that are easy to
feed. Not only are they easy to feed, they work quickly.
Mike: Is there one supplement that you offer as a combination for concentrated nutrition?
Newman: Yes, we have our mega pet daily, which is our vitamin/mineral supplement. This is great for all
animals. You can break it up and mix it into birdseed. You can break it up and mix it into pellets for horses.
You can easily feed it to dogs and cats as capsules or by breaking it into their food. This has higher levels
of minerals in therapeutic levels of all the nutrients needed in a good combination. A lot of people will go
out and buy a supplement with just vitamin A in it, for instance. Vitamin A needs zinc in order to work well.
What happens is people start buying three, four or five supplement bottles trying to put together a good
profile of nutrients for their pet. We have all that in the mega pet daily. So, all we recommend adding to
the mega pet daily is vitamin C. There is only 250 milligrams in the mega daily, which is enough to make
the other minerals work, but you need 1,000 to 4,000 milligrams a day, depending on the size of the
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14
animal. It would be a very large capsule if we tried to put that much vitamin C in. Again, not every animal
needs the same level of vitamin C. They need the same basic levels of nutrients, the whole profile of
the nutrients, but some ingredients, like vitamin E and vitamin C, need to be adjusted according to the
animal's needs. We have those, too, to augment the mega pet daily. We have 150 different supplements.
This takes care of a whole host of different things, from cancer to viral and bacterial diseases and even
things as easy as arthritis and allergies.
Mike: Isn't it true that more popular brand name supplements are loaded with fillers?
Newman: Absolutely. Anytime you get anything in a tablet form, just the process of tableting deteriorates
the supplement, so you are not getting as much of the supplement that is listed on the label. The show 60
Minutes did an exposé on human supplement companies about four or five years ago, and they took the
top four or five brand name companies and found out that only two out of the five had the supplements
that were on their label. It is even worse than the pet industry.
Mike: Oh, I'm sure.
Newman: You get these tablet things that are filled with yeast and liver. The liver is the most detoxifying
thing in the body, and when you fill the body with other liver, you're giving the body concentrated toxins
that came out of this other animal. Liver and yeast are so overused in our industry. They are so toxic to
the animal. Liver and yeast are the two fillers and binders that are often used.
Mike: A lot of liver is cow liver. So, if you take a cow that has been eating pesticides, herbicides and
chicken litter -- which is fed to cows along with all kinds of other strange things -- this is all being filtered
into the cow's liver.
Newman: Right, and then we are feeding this to our pets. A lot of diets recommend liver as a protein
source. It is high in iron, and it's good with flavor and the pets love it. I mean, I use a little bit of liver
as flavoring in our canned food. A little bit each day isn't going to hurt. If you're feeding treat after treat
during the day, or when you're feeding food with liver as its basis, then you're really getting into these
concentrated levels.
Mike: Do you think there is an awakening in pet care about the links between nutrition and disease?
Newman: It's starting, and thank God it is. I have been in this industry for 20 years. I have been in this
before there was a natural pet care industry. It has been very frustrating to me. We haven't even reached
the peak of awareness. Thank God they are starting to wake up a little bit. They are starting to say, "Well,
maybe there is something to this." What we have heard for years is that it can't hurt, so go ahead and try.
Then, when it works, it was probably a fluke. We still get a little bit of that.
The vets here in Tucson, who have seen hundreds and thousands of our cases in their offices, get
reversals on all kinds of symptoms they had given up on. I have been trying to put together a vet seminar,
and it is very difficult to get them to sit down and listen. You would think it would be easy when they see
so many side effects with steroids, and they do, then they see how helpful yucca is and how it has no side
effects.
Mike: We see the Westernization of pet care, in terms of prescribing more drugs to pets and
pharmaceutical companies more aggressively marketing to veterinarians.
Newman: Pets are on Prozac, Mike.
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15
Mike: That is unbelievable. I was talking to a neighbor who has a beautiful dog that is unfortunately dying
from multiple myeloma. I asked her about the history of her dog, and she named off four or five drugs this
dog has been on for years. The toxic load of these drugs has to be huge.
Newman: I guarantee you that every drug that dog was on could have been taken care of by an herbal
supplement and some nutritional augmentation.
Mike: So, is there some place our readers can go to find out what herbs you have? Does your website
have a list?
Newman: The website (www.Azmira.com) has a list of our products, and they can educate themselves
about our products and what our products do. They can call the product support help line. That's 520-
886-1727. There, they can get educated about their pet's specific needs. For example, if your dog has
allergies, you call and describe the symptoms. We are not going to diagnose. Hopefully that has already
been done by a vet, but we will educate you as to what the different symptoms are, how they are being
created in the body and what proper supplementation and remedy will help to reverse them. It's a free
service.
Mike: That is a wonderful benefit to offer.
Newman: We are the only ones in the country that do this, or in the world, as far as we know.
Mike: I would like to talk about cases of recovery from chronic disease.
Newman: We deal with a lot of cancers, and we deal with a lot of lymphomas. Let me briefly talk about
the monthly flea, tick and heartworm medications that people are using and are being pushed like crazy.
We did a survey last year, and we found that 100 percent of the animals with lymphoma had been on
a monthly flea, tick or heartworm medication for at least six months prior to developing the lymphoma.
We believe this is a huge problem in this industry. The vets have been pushing flea, tick and heartworm
medications, and we have seen cancer shoot through the roof again. I believe, like you said, the four
medications this dog was on are the ones clients often don't think about. They are doing everything
holistic for their pet, but they are giving them heartworm medication. What you are doing is poisoning your
pet every day in hopes that a flea, tick or mosquito will bite your pet and get poisoned and die.
Mike: That's ingesting insecticides.
Newman: I know; it is ridiculous, especially when we have diatomaceous earth, ground up fossils that
help kill off the fleas and ticks. You have Neem spray or Neem dip, which help protect against mosquitoes.
There are a lot of natural things you can do to protect from mosquitoes without having to kill your pet.
Mike: What kind of transformations have you seen?
Newman: I have seen animals literally at death's door. They are going to be put to sleep by the vet. Then,
they come to me, and within six weeks or so they become normal again. What we do is detoxify them; get
them off of all the chemicals that are producing all of the problems. We encourage the owner to talk to the
vet about taking the pet off the medication and putting him on alternatives. It is amazing -- sometimes the
animal is so sick that he can't do a medication anymore, so the vet says, "He can't tolerate this, so let's
put him to sleep." That is the perfect animal for us.
We take them in, they're not on any medications, and we can quickly detoxify them of the poisons that
were in their body. We put them on the Mega Daily and the Super C. We also put them on a garlic product
Live with Dr. Lisa Newman
16
called Garlic Daily Aid. These are what we call the foundation products of the lifestyle process. These
three products are all the body needs to grow really strong and really healthy. Just by detoxifying and
putting them on the supplements, we see 80 percent of the animals reverse their symptoms, even in
diseases like cancer, within the first six to eight weeks.
Mike: Eighty percent?
Newman: Yes, 80 percent. We have done clinical studies to show this process. Then you're going to
have another 15 percent that are going to need more support. They are either more weakened or more
genetically compromised. They are old and have other issues at hand or they're too sick. They start to
get better within those six to eight weeks, then you see additional symptoms that become more clear
to you because the other, more benign symptoms have been taken care of. You can see what the
clear symptoms are, and you can approach this with the herbal remedies or with additional nutritional
supplementation. We get a 95 percent success rate in all the animals that try that. You're going to have 5
percent of animals that are going to need medication for the lifetime, either insulin for diabetes or a steroid
for an autoimmune problem.
Let me talk briefly about the diabetes. Sixty percent of the animals that go on our lifestyle process and do
the three steps are off insulin and only on our pancreas and glucose balance, which helps to maintain the
blood sugar and provide a more natural balance of insulin in the body.
Mike: That is phenomenal.
Newman: We are very pleased. For the 5 percent that have to stay on medication, the lifestyle process
helps makes sure that medication doesn't become toxic and helps to protect against toxicity. It helps the
body stay strong regardless of that medication.
Mike: And, of course, if the pet's owner had changed the animal's lifestyle sooner, what would its
longevity be?
Newman: I have been doing the holistic lifestyle care for more than 20 years now. I have really been
keeping track of it for 15 years. We know prevention is the best cure. For those people who get their
puppies and kittens started on the holistic animal care lifestyle -- and are very careful about vaccinating,
because we very much over-vaccinate in this country -- we find they live a very long and stress-free life.
They are emotionally more secure and physically, more sound. For older dogs, we've had 14- to 15-yearold
dogs on their last legs -- sick for more than five or six years -- and we've reversed them, and they
become healthier than they were five or six years ago. They become healthier than they have ever been
in their lifetime.
I had a client with an old dog come in for a consultation. She also had a one-year-old German shepherd,
and she said, "Oh, he's so gentle and calm. The breeder said it is due to genetic line." I said, "He's not
calm and laid back. He's not feeling well." She changed his food, and he tore up her carpet, knocked the
plants off the shelf and starting running around. He was acting like a puppy. This starts very early in life.
We feed bitches very poor diets, and they have puppies that are compromised. We wean the puppies at
four to six weeks, and we try to put them on dog food and their digestive tracts aren't fully developed yet.
This can lead to premature aging.
Mike: May I ask you to share a little more information about your background? You have a lot of passion
for this subject, and people would like to know why.
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Newman: I have a lot of passion for it from a personal experience. I had a 9-month-old Rottweiler, the first
Rottweiler I ever bought. This was when I was a student, and she cost $850. When you're a student and
you've saved up all year, you put everything you have into that puppy. You want that puppy to be healthy. I
went on the scientific puppy diet that my vet recommended. I did all the vaccinations exactly on time, right
to the day that she was to be vaccinated. I gave her some vitamin C because there had been reports out
of Germany that it helps prevent dysplasia.
It's true we have used vitamin C for the same reasons. So, I thought I was doing everything I could
possibly do for this dog. I had her dipped several times, so she wouldn't get fleas or ticks. Well, at 9
months old, she developed Parvo and died. I was floored. First of all, she had all her Parvo shots, so why
should she get Parvo? Second, why did the Parvo ravage her digestive tract? Well, I was in a nutrition
class and she would come with me to that class. When I came in without her, everyone wanted to know
were she was. I told everyone I lost her to Parvo. So, my nutrition professor said to me, "Why was her
digestive tract so ravaged at 9 months old? I mean, she should have been strong enough to handle an
intestinal disease."
Well, in those days, the vet said, "This is what happens with Parvo. Don't worry about it; we keep them
comfortable." She said, "Bring in the food you were feeding it, and let's take a look at it." That is when
I learned about ethoxaquin, the rubber stabilizer and lethal herbicide. When we thought about how
ethoxaquin works, we started to think about how it acts in the digestive tract. Was it any wonder that her
digestive tract was so compromised? No, it wasn't. So, I became very angry and disillusioned with my vet.
I was very grief-stricken to have lost her, because in nine months she had become my family. I said to
myself, "Here I am, becoming a naturopathic doctor. I'm getting my PhD. What am I doing feeding my dog
a bag of food when I don't know what I'm feeding her?"
So, I started to research more about foods to discover a food for my next dog that would be appropriate. I
started reading about holistic care for pets. I found out that there were some vets and companies starting
to feel this way. They were beginning to make foods that are a little bit healthier. I thought this was great.
Then I started doing consultations for humans. I got into my profession and started to work. I realized a lot
of the people coming in had pets that had similar symptoms to them.
I discovered our pets tend to develop the same diseases we do. It is a very interesting irony. They would
come in and say, "You helped me so much with my allergies. My dog has just been diagnosed with
allergies; can you help? My cat has cancer; is there anything you can do?" So, I said to myself, "There
is really no one concentrating on animal care, especially in Arizona." I was the first person in Arizona
to focus on it. There weren't a lot of consultants around the country doing it. I took everything I knew
from my naturopathic experience and human experience, and I started to apply it to animals. I started to
research how it affected the animals.
Mike: What year was this?
Newman: This was 1984. In 1982, I started to study animal care, and then, in 1984, I decided to actually
become a consultant and start to put everything together. After doing this for several years, I started to get
disillusioned with the products that were on the market. Yucca was one product that I was having trouble
with. I was using the yucca powder, and it was working great as far as I was concerned. Then all of a
sudden, the animals that were doing well on it stopped doing well on it. I couldn't understand why.
I started to explore the yucca and the yucca process. I found a yucca company, which just happened to
be the company that I was buying the yucca from. They knew the product and they knew the company. I
said to them, "What is going on with this powder? It seems to be different; it's not working as well." They
Live with Dr. Lisa Newman
18
educated me that there were three steps to the yucca process. The first step is the extraction, which
works beautifully, and it was the first product I made. Then they explained after the extraction, there is a
powder residue, a byproduct. You can extract from the powder to make a third powder. So, the company
had gone to the third powder -- even cheaper processed powder.
Mike: No active ingredients?
Newman: No active ingredients. No wonder it wasn't working. I brought a vitamin C product out and a
yucca product out. These were the two supplements I used the most. From there, I just started to develop
more and more products. I got very frustrated with the pet food situation. Then we developed pet foods.
As hard as it was, I'm very glad that I did it, because we are still the only company that is truly doing it.
Mike: Are you finding a lot of acceptance for your product line?
Newman: Yes I am. It grows through word-of-mouth. The retailers who bring it in become very loyal to us,
because their customers are very loyal to them. It would be great if I had $250,000 a year for marketing,
but it's not going to happen. We're growing as well as we're growing. We're out of the woods. The
company is financially stable. Even though the industry is still growing, we find that everybody is copying
everyone else. So, we're way ahead of the curve.
Mike: This is one of the industry's well-kept secrets. It is never going to be front-page news. It is never
going to be on the shelf at the regular grocery store.
Newman: I would never do that anyway, because my pet food retailers have been the ones to help me
grow. I would never undersell them by selling to PetSmart, PETCO or a grocery store chain. Besides,
these companies wouldn't want my food, because I don't have a high enough mark-up. I couldn't cut my
food any cheaper for them, and that is what they demand.
Mike: For the last few minutes here, I want to shift gears. There is a lot of debate out there, which I find
astounding, about the level of understanding and consciousness animals have and whether animals
deserve to be treated like humans. We've covered PETA in the past and what they are doing. What is
your experience working with animals?
Newman: Animals are very complex beings; a lot more complex than we give them credit for. They don't
have the cognitive ability that we do. That's why, as a society, we see them as lower animals. They have
enough cognitive ability to miss you when you leave. They know who is good or bad to them. They would
recognize someone they were raised with if they meet them later in life.
Just look at elephants. Elephants never forget. They can meet their trainer 20 to 30 years after they were
trained and immediately recognize him or her. They grieve, and they have pain, so I believe they should
be afforded the same respect we afford each other. We shouldn't buy a dog and leave it in the backyard
all day long. We shouldn't buy a dog if we don't have the time to take care of it. You shouldn't get a cat if
you're going to cage it in the bathroom all day because you don't want it scratching on your couch. We
wouldn't like to be isolated that way, and I find isolation to be the worst thing animals suffer from.
Mike: If that is the position -- and I agree with that position, by the way -- don't we have an obligation as
human beings to be nutritionally responsible?
Newman: Oh, absolutely. They are relying on us. We have the responsibility to keep them as comfortable
as possible during their lifetime. The only way to do that is to feed them well. Food and diet have a
lot more to do with it than even environment, from tearing down the immune system to overwhelming
Live with Dr. Lisa Newman
19
the nervous system. Animals feel as much stress as we do, probably more stress, because they can't
vocalize their stress. They can't cognitively decide that this is going to be over with soon. They don't know
that they're going to sit here behind this door for five minutes and not five hours or five days.
Mike: Well said. We have been talking to Dr. Lisa Newman today. I want to thank you so much for taking
this time for sharing your thoughts and your recipe with us. It has been very interesting and educational.
Any final thoughts?
Newman: Well, my final thought is to go out and hug a dog today and kiss your cat. Love can do a lot for
an animal.
Mike: So again, for those who are reading, it's azmira.com. It is the Azmira Holistic Animal Care product
line developed by Dr. Lisa Newman -- naturopath, animal lover and just a wonderful person. Thanks for
taking this time.
Newman: Thanks for having me, Mike.
Dr. Lisa Newman's pet care product line (Azmira) is available online through these websites:
CarefreePet.com (search for "Azmira")
PetAbbey.com
PurelyPets.com (Azmira supplements and remedies)
A complete list of U.S. and international distributors, including Canada, is found at http://www.azmira.com/
Retailers.htm
More information on the Azmira product line, including supplements and remedies for pets, is published at
http://www.azmira.com/Products.htm
Dr. Lisa Newman's pet health consultation clinic can be reached at 520-886-1727.

About the Author
The Health Ranger (Mike Adams) is a holistic nutritionist with more than 5,000 hours
of study on nutrition, wellness, food toxicology and the true causes of disease and
health. He is the author of The 7 Laws of Nutrition, Grocery Warning, Spam Filters
for Your Brain, and many other books available at www.TruthPublishing.com.
Adams is also the creator of the popular Honest Food Guide, a free downloadable
nutritional guide found at www.HonestFoodGuide.org. In addition, more than 1,500
free articles on health, nutrition and wellness have been authored by Adams and
are available at www.NewsTarget.com.
Adams uses no prescription drugs whatsoever and relies exclusively on natural
health, whole foods, superfoods, nutritional supplements and exercise to achieve
optimum health. To prove the value of nutrition and physical exercise in enhancing
health, Adams publishes detailed statistics on his own blood chemistry (with full lab
results) at www.HealthRanger.org.
Other books by the Health Ranger
The Honest Food Guide
The Honest Food Guide is now available for downloading free of charge and is:
• Free from the corruption and influence of various food industries (dairy, beef, junk foods, etc.)
• Designed to benefit you, not Big Business
• Offers genuine nutritional information, not watered-down information designed to boost the sale of
milk, beef and grains
To download your free copy visit www.HonestFoodGuide.org
The Seven Laws of Nutrition
Learn how to prevent chronic diseases like cancer, heart disease, obesity and diabetes, and take
charge of your health by exploring the fundamental laws of nutrition. Discover how everyday foods
actually promote chronic disease and how you can take charge of you health outcome starting
today!
For more information visit www.TruthPublishing.com/7Laws.html
Take Back Your Health Power!
Would you like to change your health outcome? Would you like to live the rest of your live in a painfree
body, free from disease, full of energy, blessed with lucidity and vibrancy? Thousands of other
people are achieving this right now by applying the information revealed in this manual...
For more information visit www.TruthPublishing.com/TakeBackHealthPower.html
Copyright © 2005 by Truth Publishing International, Ltd.
All rights reserved, including the right of reproduction in whole or in part in any form.